Case · Volkswagen Canada · Atlas
From product page to a configurator people actually use.
Built from scratch and live on vw.ca in under three months.
World first · 130% automotive configurator on NVIDIA Omniverse
Built in close collaboration with the NVIDIA Omniverse team. Watch our NVIDIA GTC 2025 talk →
Results
+148%
longer sessions
+139%
more likely to configure
+20%
higher lead conversion
−40%
model preparation cost
−30%
streaming cost
3D visitors compared with video and traffic control groups · 79 days live
The experience
Every option, streamed live.
The world’s first 130% automotive configurator on NVIDIA Omniverse: one model holding every colour, wheel, interior and scene, rendered live.
Challenge
Turn static product pages into an experience that converts.
More
Volkswagen Canada wanted to know if interactive 3D moves the needle on vw.ca. The pilot had to work with 12 streaming seats and with production CAD data that was never built for real time.
Solution
SolidMachine made the Atlas CAD stream-ready. Smart targeting chose who saw it.
More
An automated five-step pipeline took the Atlas from CAD to NVIDIA Omniverse, developed in close collaboration with the NVIDIA team. Because streaming seats were limited, an AI behaviour-based offering showed the 3D configurator to the visitors most likely to become leads.
Result
3D visitors beat every engagement and conversion benchmark.
More
Over 79 days, visitors who used the 3D configurator stayed longer, configured more and converted better than the video and traffic control groups. The optimised model also cut preparation cost by 40% (validated) and streaming cost by 30%.
How it was built
CAD to stream, automated.
01
Ingest CAD
02
Reduce geometry
03
Assign materials
04
QA and data prep
05
Stream in Omniverse
Built with Forward-deployed teamNVIDIA Omniverse teamSolidMachineNVIDIA OmniverseCloud streamingAI behaviour-based offering
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